Adam is the Head of Global Digital Marketing for CeraVe. He manages e-commerce, websites, search, social and content, influence and advocacy, media, and retail innovation for the brand. His work on the now TikTok famous CeraVe brand led him to be named by Glossy as one of the top Beauty & Fashion Marketers in 2022.
📍00:00 Lesson learned along the way
📍04:10 How an idea comes alive
📍05:37 Lesson 1: Find Your Fuel
📍06:36 Lesson 2: Go as Big as Possible
📍 08:33 Lesson 3: Leverage Momentum!
📍 10:15 Lesson 4: Mirror the Person You’re Selling To
📍 18:24 Lesson 5: Search for Answers Everywhere
📍 21:42 Lesson 6: To Know Thyself
📍25:57 Lesson 7: Being OK with Uncomfortable
📍 26:43 Lesson 8: Look for Answers Hidden in Plain Sight Discover the advertisement: https://twitter.com/seanhayes/status/...
📍 33:04 Lesson 9: Be Brave and Unexpected
📍 37:44 Q&A Session Starts!