Overview
Established in Asia in 2013 with a trailblazer mentality, FWD is the primary insurance business of investment group, Pacific Century Group.
FWD Group spans 10 markets in Asia including Hong Kong SAR & Macau SAR, Thailand, Indonesia, the Philippines, Singapore, Vietnam, Japan, Malaysia and Cambodia, offering life and medical insurance, general insurance, employee benefits, Shariah and family takaful products across a number of its markets.
FWD is focused on creating fresh customer experiences and making the insurance journey simpler, faster and smoother, with innovative propositions and easy-to-understand products, supported by digital technology. Through this customer-led approach, FWD aims to be a leading pan-Asian insurer by changing the way people feel about insurance.
A different kind of insurance company
At FWD, we offer a new kind of insurance. It’s easier to buy, easier to claim, and easier to understand. This isn’t the way insurance usually feels. But we’re not your usual insurance company.
The FWD difference
We’re flying the flag for a new approach to an old industry. One that’s led by our customers and inspired by change. Because the things that matter to you, matter to us.
Easy to read contracts
This means full disclosure and removing the small print.
A straightforward approach to claims
Because claiming should always be fast, simple, and convenient.
Online insurance
Buy online, claim online. We offer our customers a fully digital experience.
When designing the candidate journey, a simple, intuitive, and integrated experience is FWD’s top priority.
In the wake of COVID-19, many companies have fast-tracked their digital transformation journey and adopted various digital tools to upgrade the candidate experience. FWD Insurance (FWD) believes a refreshing customer experience has to start with engaged employees. Initiated from Hong Kong, FWD has been actively enhancing the recruitment journey of applicants through digital technology.
When designing the candidate journey, a simple, intuitive, and integrated experience is FWD’s top priority. The insurer believes that a simple application process can minimize worry and hassle for potential candidates. To personalize the whole experience, FWD enables applicants to engage with them anytime, anywhere. All processes – from application to onboarding – can be completed in one single online platform and on mobile devices for convenience.
To amplify awareness of the company and attract a bigger pool of potential candidates, FWD partnered with job search engines to launch targeted advertising campaigns. Additionally, the company invited employees to share both their personal and professional passions, to show how they fulfill FWD’s brand promise to ‘Celebrate Living’ in a video series.
Lee Murphy, FWD’s Group Chief Human Resources Officer, says, “One of the keys to successful recruitment is actively involving employees throughout the process. We believe this process has to be people-centric, bringing our vision and values into action - to be committed, innovative, proactive, open, and caring.”